One of the best magazines out there...
http://www.monoclemagazine.com/
Monday, April 14, 2008
Nike PreCool Vest
-------------------------------------------------------------------------------
Minidresses and Medical Equipment
A 1960s mini dress and medical packaging were the inspiration when it came to redesigning Nike's original PreCool Vest. First introduced in Athens, Nike wanted to make it lighter, more flexible, better fitting and refillable a tall order for a piece of equipment athletes have been praising since Athens.
The vest is designed to cool the body’s core temperature. Since 25% of our body's total energy goes into moving muscle and 75% into regulating heat, reducing an athlete’s core temperature before the marathon or a field hockey match means more energy for the competition itself. Indeed, with core cooling, athletes can often last 21% longer. Given Beijing’s hot and humid conditions, the PreCool Vest is a key piece of equipment that can help provide the advantage an athlete needs.
In improving the vest, Eddy Harber and Irena Ilcheva of Nike’s AIT or Advanced Innovation Team focused on apparel development turned to high fashion, specifically a dress made of tiny metal discs. Like chain mail, it clings to its wearer. It was thought the geometry—smaller discs to hug the body’s curves and larger discs over flatter planes like the back and stomach—would work for the vest. A grid of triangles was used, smaller on the shoulders and larger down the spine, to maximize skin contact. The closer the fit, the less ice needed to cool the body, and the lighter the vest became.
Each triangle is made of two layers to keep it cool. The inner one is filled with water, which is frozen, while the outer layer insulates like a thermos. Coated with aluminum, the triangles also reflect radiant heat working like the coating on mirrored sunglasses. That coating and insulated layer also mean less ice. Even more weight was reduced by making the PreCool Vest refillable. Instead of having to travel with a seven-pound vest pre-filled with liquid, the design team created sealed compartments that athletes fill and freeze before competition. The product inspiration came from medical packaging used to transport blood and other fluids. Medical products have strict compliance issues—they must be absolutely leak proof. “As we were thinking ‘How do we make this?’” Harber explains, “We looked to the medical packaging and how it’s made with one big weld. That was a perfect solution.”
Nike partnered with a medical supply company to make the actual vest. Each one will be individually tested, and though the engineering that goes into the vests is high tech, they’re being made from sustainable materials. Perhaps the most interesting fact is all th ematerials used are 'Considered', with the PreCool Vest made of recycled Nike Air soles and the felt carry case, which helps keep the vest cold, comes from recycled men’s suits.
Minidresses and Medical Equipment
A 1960s mini dress and medical packaging were the inspiration when it came to redesigning Nike's original PreCool Vest. First introduced in Athens, Nike wanted to make it lighter, more flexible, better fitting and refillable a tall order for a piece of equipment athletes have been praising since Athens.
The vest is designed to cool the body’s core temperature. Since 25% of our body's total energy goes into moving muscle and 75% into regulating heat, reducing an athlete’s core temperature before the marathon or a field hockey match means more energy for the competition itself. Indeed, with core cooling, athletes can often last 21% longer. Given Beijing’s hot and humid conditions, the PreCool Vest is a key piece of equipment that can help provide the advantage an athlete needs.
In improving the vest, Eddy Harber and Irena Ilcheva of Nike’s AIT or Advanced Innovation Team focused on apparel development turned to high fashion, specifically a dress made of tiny metal discs. Like chain mail, it clings to its wearer. It was thought the geometry—smaller discs to hug the body’s curves and larger discs over flatter planes like the back and stomach—would work for the vest. A grid of triangles was used, smaller on the shoulders and larger down the spine, to maximize skin contact. The closer the fit, the less ice needed to cool the body, and the lighter the vest became.
Each triangle is made of two layers to keep it cool. The inner one is filled with water, which is frozen, while the outer layer insulates like a thermos. Coated with aluminum, the triangles also reflect radiant heat working like the coating on mirrored sunglasses. That coating and insulated layer also mean less ice. Even more weight was reduced by making the PreCool Vest refillable. Instead of having to travel with a seven-pound vest pre-filled with liquid, the design team created sealed compartments that athletes fill and freeze before competition. The product inspiration came from medical packaging used to transport blood and other fluids. Medical products have strict compliance issues—they must be absolutely leak proof. “As we were thinking ‘How do we make this?’” Harber explains, “We looked to the medical packaging and how it’s made with one big weld. That was a perfect solution.”
Nike partnered with a medical supply company to make the actual vest. Each one will be individually tested, and though the engineering that goes into the vests is high tech, they’re being made from sustainable materials. Perhaps the most interesting fact is all th ematerials used are 'Considered', with the PreCool Vest made of recycled Nike Air soles and the felt carry case, which helps keep the vest cold, comes from recycled men’s suits.
Evolution
-----------------------------------------------------------------------------
Gotta love this.
Gotta love this.
Tuesday, April 8, 2008
Facial Follicles Font
-------------------------------------------------------------------------
A fun font. All 26 letters here:
A fun font. All 26 letters here:
Sunday, April 6, 2008
Peter Jackson's other movies
---------------------------------------------------------------------------
Most people who know of Peter Jackson, know him as the director of the Lord of the Rings trilogy, a movie built on a great story and beautiful images. In fact LOTR Fellowship of the Ring won Oscars in 2002 for Best Cinematography and Best Art Direction, cementing its place as one of the greatest, visually pleasing movies made.
But.
Not many know of Peter Jackson's early work. In 1992, Jackson's movie, Braindead debuted and its content was far from beautiful. In fact, I think my eyes got straight up assaulted after watching clips of this. So, enjoy!
Most people who know of Peter Jackson, know him as the director of the Lord of the Rings trilogy, a movie built on a great story and beautiful images. In fact LOTR Fellowship of the Ring won Oscars in 2002 for Best Cinematography and Best Art Direction, cementing its place as one of the greatest, visually pleasing movies made.
But.
Not many know of Peter Jackson's early work. In 1992, Jackson's movie, Braindead debuted and its content was far from beautiful. In fact, I think my eyes got straight up assaulted after watching clips of this. So, enjoy!
NBA Merchandise
------------------------------------------------------------------------------------
Top 20 Ugliest Items in the NBA Store
I personally like the Orlando Magic dragon hat.
Top 20 Ugliest Items in the NBA Store
I personally like the Orlando Magic dragon hat.
Tuesday, April 1, 2008
Junior Lucky Bastard
http://jlb.55dsl.com/ Looking for a job this summer? Though Stern kids cream their pants over internships at Goldman and Lehman, this job trumps them all.
February 26th, 2008
Yes, YOUR JOB SUCKS but now there is an opportunity for you to make all your dreams come true! No, you cannot be an astronaut or a famous pop star, but we can have you started by adopting you as our JUNIOR LUCKY BASTARD! We’ll be sending you to the most exotic destinations for free, where you’ll be attending some of the best parties and hanging out with the coolest crews! We‘ll take care of all the costs but we’re leaving the having fun part all up to you; although we have been known to encourage people off planes.
Everyone can apply through www.55DSL.com starting from March 2008, sending a Video Application of 1:55 seconds and not a flat CV. We repeat no CV’s. We are looking for creative video executions that show the applicants’ creative ability to deal with everyday life and how they would live “live 55 seconds per day.” The deadline for submissions is May 1st 2008; after applicants will be selected accordingly to how they respond to a real Junior Lucky Bastard profile. A short period of training to prepare the selected will precede the real travel: two months around the world, from July till September 2008.
So stop making excuses for yourself and start living at least 55 seconds per day!
Subscribe to:
Posts (Atom)